Triggers
by Marshall Goldsmith
Presented by: Angie White
“Triggers: Creating Behavior That Lasts—Becoming the Person You Want to Be” by Marshall Goldsmith is a powerful guide on how to make lasting changes in behavior by understanding the environmental and psychological triggers that shape our actions. Goldsmith, a renowned executive coach, uses this book to highlight the unconscious forces that often drive our behavior, and how awareness of these triggers can empower us to change for the better.
The core idea of “Triggers” is that our environment—whether physical, social, or emotional—constantly influences our decisions and actions. Goldsmith argues that the key to sustained personal growth and positive change is learning to manage these triggers rather than allowing them to dictate our responses. He provides practical strategies for individuals to take control of their actions, align their behavior with their values, and create new habits that lead to success.
Goldsmith also emphasizes the importance of accountability, self-reflection, and feedback in the process of behavioral change. Through actionable insights and real-world examples, he demonstrates how individuals can break free from old patterns, take responsibility for their actions, and work toward becoming the best versions of themselves.
In addition, the book introduces the concept of “daily questions,” where readers are encouraged to ask themselves focused questions at the end of each day to reflect on their actions and progress. This daily practice helps reinforce positive behavior and keeps individuals aligned with their long-term goals.
“Triggers” offers a roadmap for anyone looking to make meaningful, lasting changes in their personal or professional life by gaining control over their environment and reactions.
WHEN:
Wednesday, July 16, 2025
Meet and Greet: 5:30 PM – 5:45 PM (US Central Time)
Presentation: 5:45 PM – 7:00 PM (US Central Time)
Meet Life Long Learners and Open Discussion:
7:00 PM – 7:30 PM (US Central Time)
WHERE (either):
In Person
Wittigs Building
2018 Avenue B, Second Floor
San Antonio, TX 78215
or VIA ZOOM
Presentation:
5:45 PM – 7:00 PM (US Central Time)
**You must register to receive the Zoom Link**
You do not need to have read the book to attend the event.
If you would like to invite other colleagues to join this conference, have them visit the website at www.ExecutiveBookReview.com to find out more about this and future events.