[erb2019bookevents book-title=”All About Them”]
In business, you need to persuade potential customers to take the action you want them to take – namely, to buy your products.
But how? Here’s what you don’t do: don’t talk on and on about how wonderful your company and your products are. Instead, talk about your customer’s problems, needs and their goals! Focus on helping them get what they want.
According to Bruce Turkel, recognized branding expert and author of All About Them, the most successful companies and sales professionals live by these three words: All About Them!
Do you want to learn more about Bruce’s powerful branding and marketing secrets, so you can harness their power in your business? Then register now for the September 11 gathering of Executive Book Review. John Rugh, marketing communications specialist and award-winning speaker, will give us his unique perspective on All About Them.
As you listen to John’s review and take part in what promises to be a fun, lively group discussion, you will gain powerful strategies you can put to use right away to help you grow your business and enhance your career.
Here’s a nice bonus: you will be in the company of fellow lifelong learners who can’t wait to meet you! And you will enjoy some very tasty hors d’oeuvres with our compliments.