The Inevitable

We think a lot about the future. Sometimes it is a future hoped for or wished for and sometimes it is a future that is dreaded. There is often talk about what it will be like in the future — the things that will be available to us and what we will invent. We talk about trends that we can see today that will shape the future. What is rare is a discussion about the underlying flows that create innovation and drive trends. What is rarer still, is clarity of thinking around those underlying forces that are moving us forward into the future. It is that clarity that this book makes available.

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