BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//wp-events-plugin.com//6.5.2//EN
BEGIN:VEVENT
UID:63@executivebookreview.com
DTSTART;TZID=America/Chicago:20261118T173000
DTEND;TZID=America/Chicago:20261118T190000
DTSTAMP:20260811T203938Z
URL:https://executivebookreview.com/events/wine-and-cheese-unreasonable-ho
 spitality/
SUMMARY:Wine and Cheese: Unreasonable Hospitality
DESCRIPTION:Unreasonable Hospitality\nby Will Guidara\nPresented by: Mari W
 eymouth\n\nWill Guidara was twenty-six when he took the helm of Eleven Mad
 ison Park (EMP)\, a struggling two-star brasserie in New York City that ha
 d never quite lived up to its majestic room. Eleven years later\, EMP was 
 named the best restaurant in the world. *Unreasonable Hospitality* is the 
 story of how that transformation happened — and why its lessons apply fa
 r beyond the restaurant industry.\nThe book opens with a pivotal moment: t
 he 2010 ceremony for the World's 50 Best Restaurants. Guidara and his chef
 -partner Daniel Humm expected to place around 35th or 40th\, but EMP came 
 in 50th — dead last. That moment of disappointment became a catalyst. Th
 ey committed to transforming EMP not just through culinary excellence\, bu
 t through an unparalleled dedication to hospitality.\nAt the heart of the 
 book is a crucial distinction. Service\, Guidara argues\, is "black and wh
 ite" — competent and efficient. Hospitality\, in contrast\, is "color" 
 — genuinely engaging with people to create an authentic connection. Unre
 asonable hospitality means going beyond what's expected or even what seems
  sensible\, to make every guest feel truly seen and cared for.\nGuidara's 
 team surprised a family who had never seen snow with a sledding trip to Ce
 ntral Park after dinner\; they filled a private dining room with sand\, ma
 i-tais\, and beach chairs to console a couple whose vacation had been canc
 elled. These weren't scripted gestures — they were improvisational acts 
 of attentiveness rooted in a deep culture of caring.\nGuidara is equally f
 ocused on the team behind the experience. His hospitality extended beyond 
 those dining at the restaurant to his own team\, who learned to deliver pr
 aise and criticism with intention — and to understand why the answer to 
 some of the most pernicious business dilemmas is to give more\, not less.\
 nThe book's core argument is ultimately universal. Fads fade and cycle\, b
 ut the human desire to be taken care of never goes away. Guidara challenge
 s readers in every field — not just hospitality — to pursue a standard
  of human connection that most consider impractical. His conclusion: it wa
 s the pursuit of excellence that brought EMP to the table\, but it was the
  pursuit of unreasonable hospitality that took them to the top.\n\nWHEN:\n
 \nWednesday\, November 18\, 2026\nMeet and Greet: 5:30 PM - 5:45 PM (US Ce
 ntral Time)\n\nPresentation: 5:45 PM - 7:00 PM (US Central Time)\n\nMeet L
 ife Long Learners and Open Discussion:\n7:00 PM - 7:30 PM (US Central Time
 )\n\nWHERE (either):\n\nIn Person \nCHRISTUS Heritage Hall\, The Village a
 t Incarnate Word\nBraodway at Burr Road\nSan Antonio\, TX 78209\n\nor VIA 
 ZOOM\nPresentation:\n5:45 PM - 7:00 PM (US Central Time)\n**You must regis
 ter to receive the Zoom Link**\n\nYou do not need to have read the book to
  attend the event.\n\nIf you would like to invite other colleagues to join
  this conference\, have them visit the website at www.ExecutiveBookReview.
 com to find out more about this and future events.
CATEGORIES:Wine And Cheese
LOCATION:CHRISTUS Heritage Hall\, The Village at Incarnate Word\, 4707 Broa
 dway\, San Antonio\, Texas\, 78209\, United States
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=4707 Broadway\, San Antonio
 \, Texas\, 78209\, United States;X-APPLE-RADIUS=100;X-TITLE=CHRISTUS Herit
 age Hall\, The Village at Incarnate Word:geo:0,0
END:VEVENT
BEGIN:VTIMEZONE
TZID:America/Chicago
X-LIC-LOCATION:America/Chicago
BEGIN:STANDARD
DTSTART:20261101T010000
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
END:STANDARD
END:VTIMEZONE
END:VCALENDAR